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Every placement here sits on a page somebody opened because they already decided to hire. No interruption, no retargeting, no following anyone around the internet — just the page where the decision happens.
Four slots, drawn below at their real proportions. The column is 300 pixels wide because that is what the layout leaves once the results grid has room for three pro cards — so these are exact sizes, and they are also the standard ones, which means stock and templates already exist at them.
The one placement that appears on all 2,300-odd location pages and all 25 trade pages. If you buy one thing, buy this.
Top of the right-hand column on every state, category and city page. Beside the results, never above them.
Stays on screen while somebody works through twenty pros. Held back for pages that actually run long, so it is never a tower beside four cards.
Second slot in the same column, on pages with enough results to scroll. Sticks beside the grid as the reader moves down it.
One advertiser per state, and the only placement that runs above the results. Priced as a takeover because that is what it is.
The band behind the heading on a single state page — the first thing on the page, above the fold, full width.
The highest-attention slot on the site, which is exactly why it carries the label. House and direct inventory only — never network fill.
A card in the results grid itself, dressed like the pros around it and labelled Sponsored on the card.
Different product, and for most businesses the one to buy first. A placement puts creative on someone else’s page; a promotion moves your own listing up the results and into the featured row on the home page. Bought separately from your subscription, for a fixed run.
Featured on the home page, and above every unpromoted listing in search. Holds the featured slot until a higher level or a better-rated listing takes it.
Everything in level one, and above level-one listings in search.
Above every other promoted listing in search, and holds the featured slot until only a better-rated listing displaces it.
Promoted listings carry a full-colour badge on their preview card; featured listings a lighter one; everyone else none. The badge is the disclosure — it is on the card wherever the card appears, not just on the page that sold the promotion.
The same business, at every level of the ladder. Johnny’s Landscaping is invented — showing a real listing wearing a Gold badge it has not bought is exactly the kind of thing this page exists not to do. The badge colours below are read out of the code that draws them, so they are the actual colours, not an approximation.
Landscaping & Outdoor Services
Johnny’s Landscaping
Charlotte, NC
Top of every results page in the trades and places they bought, and first in the featured row. The highest thing anyone can buy.
sort weight 60Landscaping & Outdoor Services
Johnny’s Landscaping
Charlotte, NC
Above bronze and everything below it, same placement rights, one step down the ladder.
sort weight 50Landscaping & Outdoor Services
Johnny’s Landscaping
Charlotte, NC
The entry sponsorship. Above every unpromoted listing in search, and in the featured row.
sort weight 40Landscaping & Outdoor Services
Johnny’s Landscaping
Charlotte, NC
In the featured row on the home page and region pages. Comes with a promotion package or a hand-set flag.
sort weight 30Landscaping & Outdoor Services
Johnny’s Landscaping
Charlotte, NC
A paid subscription, not a placement. Sorts above Pro and above free listings, and unlocks the profile.
sort weight 20Landscaping & Outdoor Services
Johnny’s Landscaping
Charlotte, NC
A paid subscription. Sorts above free listings and shows the phone and website directly.
sort weight 10A listing with no badge is not penalised. It sorts below the ones above and nowhere else — there is no demotion for not paying, because a directory that punishes its free listings stops being worth searching.
A category page, drawn to scale. The badge travels with the card; the rail is the placement.
Landscaping & Outdoor Services Pros
Verified pros across the directory.
Note what is not happening: the four unpromoted businesses are still on page one, in the same grid, with the same card. Placement changes the order. It does not hide anybody.
In this order, every time, on every page. Buying a placement means moving up this list — it never means the list gets rearranged.
A pro who bought this trade in this place. A plumbing page in Sacramento goes to a Sacramento plumber before anyone else, however much anyone else paid.
An advertiser who bought the network rather than one page. Fills wherever nobody has bought the specific slot.
Our own evergreen creative — usually an invitation to claim a listing. An empty slot teaches a reader to ignore that part of the page.
Only in the rail, only at fixed sizes, and only when the three above came back empty. Never in the results grid and never above a heading.
Worth reading before you brief anything, because it is shorter than finding out later.
A trade, a state, a city, or all of it. We will tell you what is open, what it costs, and what it is already doing for whoever is in that slot now.
So we show you pros who actually work near you.
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